CEO Q&A with Henry Lees-Buckley at Sativa Group (NEX:SATI)


Sativa Group (NEX:SATI) Chief Executive Officer Henry Lees-Buckley caught up with DirectorsTalk for an exclusive interview to talk about his new function as CEO, how the UK industry will create, the Goodbody Wellness shops, George Botanicals and their new direct marketing and advertising channel Tessellate Collective.

Q1: You joined Sativa Group as CEO final month, you’ve of course had really a profession currently in North America and the UK with some heavyweight corporations like a Fortune 500 Corporation. So, what was it about the company that attracted you to take up the CEO function?

A1: I’ve been pretty fortunate to be capable to be connected with some good corporations all through North America, Canada, US and right here in the UK.

Getting a appear at Sativa, the group right here has constructed a superb foundation for development so when I feel about the chance ahead for us, it is no a lot more complex than we’re in a pretty early stage organization with a strong foundation with a lengthy runway for development and really frankly, I wanted to be component of that.

Q2: What’s your view on how the UK industry will create?   

A2: We’re in an intriguing time at the present moment, if you appear at the regulatory atmosphere, in other nations, they’re a lot more sophisticated than we are so I appear at exactly where we are right now in the UK as a lot more of an evolution versus a revolution. So, the regulatory atmosphere is a adjust and got pretty progressive in other nations, it is going to come about right here but it is going come about right here more than time.

I feel what’s essential for us is to make certain we as a firm operate on what I get in touch with the ‘the highroad’ and that is pretty essential and component of our values as a firm and what that suggests is we’re seeking to make certain we perform with all of the regulatory bodies, the Property Workplace and make certain we do it the suitable way.

There’s lots of various approaches to do it and our view is no a lot more complex than we want to do it suitable and do it nicely and make this organization for the lengthy run.

Q3: Now, you not too long ago opened a third Goodbody CBD wellness retailer in Bristol, what can you inform us about that?  

A3: It is an fascinating time for us, that is our third Goodbody wellness place, our initially was in Bath, second in Cirencester and now we’re in the Clifton region, in Bristol.

These 3 original internet sites for us had been meant to definitely test out our model, make sure we have the suitable facilities in location, place in with the suitable solutions, the suitable places, inside each and every of these centres and definitely getting a testing web site for us.

We’re pretty pretty pleased with the final results of all 3, sales are creating in each and every one particular of them and we’ve got a definitely good clientele that are definitely understanding from these shops. We make certain that we support educate the persons that come in and support them recognize what CBD wellness solutions are.

So, for us, it is been a pretty excellent exercising, 3 shops but the runway for us is definitely seeking ahead and  our view is that we’re going to have up to say fifty shops or a lot more more than the subsequent two or three years in a franchise model. So, we’re definitely creating this out to develop from right here so fairly excited about the chance.

Q4: Just seeking at retail industry, how has George Botanicals progressed? They had been pretty early to the retail industry.

A4: That is a core brand for us and we have got lots of good issues coming up in this brand. Not a lot I can inform you about suitable now but we’ve got a organization right here, George Botanicals, that operates on line and it operates by way of pharmacy chains and wellness shops all through the UK right now.

So, we’ve got a sales force out there that is driving sales into the independent pharmacies, on line organization but the chance is higher than that for us. We’re operating tough to get ourselves positioned nicely to be with the higher street retailers so once more, anything that is essential to us.

The other issue that I’d like to mention is that when I say we take ‘the highroad’, that is for all of our corporations no matter if it be Goodbody wellness, George Botanicals, Tessellate Collective.

We have a lab referred to as PhytoVista Laboratories, the laboratory focusses on cannabis and it gives testing for not only our solutions but for other solutions in the marketplace.

So, as we position ourselves to go on the higher street and make certain we service all of our buyers, no matter if it be Goodbody, Tessellate or for our independent pharmacies, we have solutions that are absolutely tested, solutions that you can trust. There is a big quantity of concentrate for us as we feel about ‘the highroad’, we make certain that our solution top quality is leading all of the time.

So, that is our ambition in George Botanicals, heading to ‘the highroad’ and seeking forward to the chance.

Q5: You described the Tessellate Collective, Sativa Group’s direct marketing and advertising channel, it is an intriguing move. What can you inform us about it? 

A5: This is a pretty excellent channel for us, it is anything that we see as direct marketing and advertising, it is bene going on for decades and decades. So, if you feel about the results of brands like ‘Avon’ which is a household name globally right now, that is what we’re following right here in this marketplace.

So, in each and every one particular of our groups, we have MD’s that have important knowledge in these segments and these channels and we’ll creating out the Tessellate Collective right now to be a direct promoting marketplace and we have 490 advocates currently in location.

So, this is a pretty pretty important and expanding channel for us and we see sturdy upside in it.

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Disclaimer: Statements in this post really should not be regarded investment suggestions, which is ideal sought straight from a certified expert.


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