NorCal Cannabis Unveils Brand Portfolio


SAN FRANCISCO – NorCal Cannabis (“NorCal” or the “Company”), a single of the biggest vertically integrated cannabis operators in California, right now unveiled six new customer brands at the annual Hall of Flowers conference and tradeshow in Santa Rosa, Calif. The six brands, which consist of in-property brands as nicely as partnerships with cultural icons and regional artisans, had been created primarily based on exceptional insights from the biggest-ever survey of cannabis shoppers in California and are purposefully developed to meet a wide variety of segments and need to have-states.

With a lot more than 1,000 staff, two,000 everyday deliveries and an annualized run price of a lot more than $100 million in income, NorCal is amongst California’s biggest cannabis producers and retailers. The Organization plans to leverage the brands to develop on its leadership position and attain its target of becoming the state’s biggest customer-attain platform.


Information on the new brands are as follows:

Pass It Forward – Cannabis in Type

Pass It Forward is social equity focused brand exactly where solution proceeds go to true persons impacted by the War on Drugs by means of a initial-of-its-sort grant plan established to lower barriers to chance.

Occidental Hills- Wealthy with history. Rolling with ambition. Crafted with respect.

Occidental Hills is a neighborhood of growers and sector veterans that celebrates Northern California’s wealthy cannabis heritage by generating ultra-premium cannabis.

Panacea – Delighted. Healthier. You.

Panacea’s mission is to harvest therapeutic power by means of premium flower and organic extracts that market nicely-getting in thoughts and physique.

1Lyfe – Let cannabis light up your inventive side.

1Lyfe is a California life-style brand that seeks to help creativity and the arts and inspire persons to pursue their passions by means of their shared like of cannabis.

Huge Al’s – Every thing we touch turns to gold

Huge Al’s Exotics, a cult favourite amongst premium cannabis connoisseurs and the music industry’s elite, believes in good quality more than quantity and only releases modest numbered batches of proprietary, ultra-premium strains.

lolo – Higher for Low

lolo was made to provide a lasting higher, at low price. lolo’s solution and packaging are sourced with worth in thoughts so that NorCal can pass along that worth to shoppers.
In addition to the six new brands, NorCal will quickly introduce a brand and solution line in joint venture with comedian, actress, entrepreneur, author and activist Chelsea Handler. The line will consist of solutions especially chosen by Handler and focuses on the requirements of female cannabis shoppers.

“Given the diversity of California and its practically 40 million residents, NorCal believes many brands are each essential to greatest serving shoppers across the state and unlocking its maximum worth,” mentioned Doug Cortina, CEO of NorCal. “With the biggest customer delivery platform of any operator in the state, NorCal can provide these six new brands across our network and attain 25 million shoppers in 60 minutes or significantly less.”

All six brands will leverage NorCal’s major depot and delivery operations network, which is on track to exceed two,000 everyday deliveries by the finish of the year. Furthermore, the brands will be readily available at all NorCal-operated retail areas. The Organization presently operates six areas in California with 18 presently beneath improvement.

About NorCal Cannabis
NorCal Cannabis is a single of the biggest vertically integrated and direct-to-customer cannabis platforms in California. NorCal’s mission is to bridge the sturdy roots of our enterprise and the vibrant future of the cannabis sector by building the most impactful cannabis ecosystem in California. Our goal is to boost the human expertise by connecting persons and cannabis – major by instance as we make good impacts at a social and environmental level.

NorCal operates customer brands such as 1Lyfe, Huge Al’s Exotics, lolo, Occidental Hills, Panacea and Pass it Forward. NorCal will be launching a new line of female-focused branded cannabis solutions with comedian, actress, entrepreneur, author and activist Chelsea Handler.


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