Instagram Cracks Down on Influencers That Don’t Disclose Paid Posts

Social
media
has
created
a
lot
of
opportunities
for
a
wide
range
of
people,
and
a
big
part
of
the
reason
why
that
is
the
case
has
to
do
with
the
fact
that
you
can
now
become
an
influencer
and
if
you
have
a
large
enough
following
you
might
just
be
able
to
ensure
that
no
matter
what
happens
you
would
be
earning
money
through
your
posts
due
to
the
reason
that
you
might
just
be
able
to
get
some
brand
to
sponsor
said
post
which
would
essentially
turn
it
into
some
kind
of
an
ad.

This
has
lead
to
the
rise
of
a
major
problem
that
many
are
struggling
to
deal
with
in
some
way,
shape
or
form.
People
often
don’t
know
if
a
post
that
they
are
looking
at
has
been
sponsored
in
some
way,
shape
or
form,
which
essentially
means
that
you
never
know
when
a
product
that
an
influencer
is
endorsing
is
genuinely
good
in
quality
according
to
their
preferences
or
if
they
are
being
paid
to
say
whatever
it
is
that
they
might
be
saying
at
that
specific
point
in
time.

Instagram
has

decided
to
crack
down
on
this
after
a
UK
based
watchdog
revealed
that
most
influencers
on
the
platform
don’t
disclose
whether
or
not
a
post
has
been
paid
for
or
sponsored.
Influencers
are
often
afraid
that
their
audience
will
think
of
them
as
sellouts
if
they
mark
posts
as
ads,
but
with
all
of
that
having
been
said
and
out
of
the
way
it
is
important
to
note
that
disclosing
paid
posts
is
very
important
for
the
industry
as
a
whole.
Instagram
will
also
be
reporting
these
influencers
to
brands
and
businesses
that
might
be
paying
them
for
a
post
in
order
to
place
pressure
on
this
group
from
all
sides.

Many
influencers
are
going
to
be
asking
for
a
different
approach
because
of
the
fact
that
such
a
major
change
could
have
a
negative
impact
on
their
earnings.
Others
would
say
that
it
is
high
time
that
this
industry
got
a
modicum
of
honesty
and
transparency
added
to
it
so
that
users
and
consumers
can
rest
easy
knowing
that
they
are
never
going
to
end
up
being
lied
to.

Read
next: Instagram’s
new
test
will
let
users
view
the
information
of
sponsoring
accounts
and
extended
timeframe
to
view
insights
for
a
month
now

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