Small marijuana farmers in California who’ve struggled in recent years – either to launch their own brands, expand their businesses or survive the transition to the new legal market – might have a brighter future, thanks in part to various programs and ventures now in the works.
Some of those include:
An appellations program run by the state.
Farming cooperatives designed to bolster craft growers.
Co-branding ventures between distributors and farmers.
The likelihood of new banking access, business loans and capital to allow for expansion and brand development.
“Brand building is massive. I believe brand value will far exceed our product value,” said Nik Erickson, the owner of Full Moon Farms in Humboldt County. (Humboldt, Mendocino and Trinity are the three counties that comprise the Emerald Triangle.)