Plus Products to Tap Technology to Create Better Edibles

Plus Products Partners with CannRx Biosciences to Leverage Proprietary Onset Technology

SAN MATEO, Calif., Feb. 04, 2021 (GLOBE NEWSWIRE) — Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) (the “Company” or “PLUS”), a cannabis and hemp branded products company in the U.S., today announced that it has entered into a partnership with CannRx Biosciences (“CannRx”), a leading Israeli cannabis firm in the boutique field of cannabis-based botanical medicine, to enhance the onset of the Company’s products.

CannRx, operating out of their research lab in Tel Aviv, Israel, has created a solid nano-particle water soluble technology (“CannTrap”), using proteins to improve the bioavailability of cannabinoids and terpenes. CannRx has replicated the body’s natural and sophisticated protein-based transport system which facilitates delivery of active compounds through the body and tailored this process specifically for cannabinoids.

CannRx is led by Dr. William Levine, Founder and Chief Scientific Officer, who was selected by Cannabis and Tech Today as Innovator of the Year in 2019.

PLUS and CannRx intend to leverage the patented CannTrap technology to create products with more controlled onset and offset times of THC and other cannabinoids. The technology has applications across multiple form factors including gummies and beverages, and is expected to increase formulation opportunities across PLUS’s growing portfolio, reduce the dose needed for desired effect, and increase speed of onset.

PLUS is committed to quality and innovation. The CannRx team is excited about our partnership with PLUS and we look forward to bringing innovative, high quality products to the cannabis market.

Dr. William Levine, Founder and Chief Scientific Officer

“We are excited about the relationship with CannRx and their research team, and the opportunity to further advance the science behind our products,” stated Jake Heimark, CEO and Co-founder of PLUS. “Israel leads the way in cannabis research and the industry is ripe for innovation. We believe that consumers want to take control of how quickly they can feel the effects of cannabis. Our goal is to put them in the driver’s seat for the experience, from start to finish.”

About PLUS

PLUS is a hemp and cannabis food company focused on using nature to bring balance to consumers’ lives. PLUS’s mission is to make cannabis safe and approachable – that begins with high-quality products that deliver consistent consumer experiences. PLUS is headquartered in San Mateo, CA.

About CannRx Biosciences

CannRx’s mission is to develop scientifically-based, proprietary cannabis technologies in order to create reliable, repeatable, efficacy driven products. CannRx operates in the boutique field of cannabis-based botanical medicine and has developed extensive technology to analyze plant material and understand the bioactivity of the various compounds found within the cannabis plant. Utilizing this technology, CannRx has achieved a range of technological breakthroughs in optimizing cannabis extraction delivery and targeted biorelevant formulations. CannRx is driven by the concept that all its cannabis products should be “as effective as a drug and as safe as a natural product.”

Original press release

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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