The cannabis industry has a gender parity problem.
According to a recent survey, California delivery app Eaze found that women accounted for 48% of new customers in 2020, up from 38% in 2018. Attracting female consumers has long been a yardstick for the industry to measure its progress towards mainstream acceptance. However, men continue to dominate in the leadership positions that command the highest salaries and set the industry’s future course.
The power differential isn’t just a matter of optics or doing the right thing, argues a new white paper from The Arcview Group investor network and the National Cannabis Industry Association:
– Read the entire article at Benzinga.